‘Fish Love’ – Rankin

Sex sells, does it not? And if sex is going to sell a perfume, lifestyle or a car to you, why not let it sell a save-the-fish campaign too?

Shot by Rankin, willing-to-partake models including Emilia Fox, Jerry Hall, Lizzy Jagger, Terry Gilliam and even Richard E. Grant tossed aside their garments to pose nude with a variety of (real) fishy characters for ‘Fish Love.’ The campaign is designed to raise awareness and support for Ocean 2012, a coalition to end overfishing, destructive fishing practices and delivers fair use of healthy fish stocks. We say get supporting, even if the image of Terry Gilliam scaring a crab doesn’t quite appeal to you as much as Lizzy Jagger riding a fish or Lili Loveless sporting an Octopus.