‘The Dreamy Awards’ by Ed Fornieles
Zac Efron features in The Dreamy Awards
7th September 2012.
If you’ve ever fancied taking part in a massive role-playing game in the name of art, here’s your chance. On Friday 7th September the Serpentine Gallery Pavilion will play host to a cast of art lovers trying to be someone else for the evening, courtesy of British artist Ed Fornieles’ latest performance piece, The Dreamy Awards.
The Dreamy Awards is an immersive exaggeration of a geunine awards ceremony, designed to give people the freedom to act out a character who’s different from them, who represents who they want to be. Fornieles will brief participants before the show starts, and then you just run with your character – he wants to capture your contemporary fantasies so there’s no room for self-consciousness. It’s going to be surreal, but hopefully a whole lot of fun.
As well as members of the public, Fornieles is involving his friends, and ‘celebrity guests’. The Dreamy Awards format will honour people involved in music, TV, politics, business, technology and film and, given that he’s lined up Zac Efron to appear onscreen during the evening, Beautiful Crime is expecting the recipients to be a pretty interesting bunch.
Performance art by its nature is usually ephemeral – not so The Dreamy Awards, which will be filmed and turned into a lasting artwork on The Space, a BBC/Arts Council England digital arts initiative – www.thespace.org.
Tickets £4/£5 – for more information click here
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The Dreamy Awards by Ed Fornieles
Serpentine Gallery, Kensington Gardens, London W2 3XA
Open daily 10am – 6pm
by Jennie Gillions