White Cube takeover: São Paulo ‘branch’ opens
It’s official: White Cube is taking over the world.
Three influential galleries in London, (though Hoxton is due to close down shortly) one in the heart of Hong Kong and now one in Brazil. White Cube São Paulo will open on 1st December 2012, with a new exhibition by Tracey Emin called ‘You Don’t Believe in Love But I Believe in You’. Emin last showed in São Paulo as part of a Tate group show in 2003, and this will be her first Brazilian solo exhibition. The show lasts until 23 February 2013, after which White Cube São Paulo will launch into its planned three-year exhibition programme.
What the programme will entail is obviously unconfirmed, but if it’s as varied and interesting as Hong Kong has proven to be in its first six months, then visitors are in for something quite special; Hong Kong launched with Gilbert and George, moved onto Anselm Kiefer’s beautiful, politically charged ‘Let A Thousand Flowers Bloom’ and is currently showing ‘Grace To Be Born And Live As Variously As Possible’, its first collaboration with mixed-media artist Cerith Wyn Evans.
Emin’s exhibition signals the launch of White Cube’s dedicated gallery space, but not its first exhibition in São Paulo; between May and July this year Antony Gormley exhibited two new sculpture series that made up White Cube’s Special Project, ‘Facts and Systems’.
The gallery is located in the Vila Mariana district of São Paulo, near the Parque Ibirapuera, which has hosted the São Paulo Biennial since 1957. It is also taking part in SP-Arte, now in its 8th year.
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‘You Don’t Believe in Love But I Believe In You’ by Tracey Emin
White Cube São Paulo, Rua Agostinho Rodrigues Filho 550, Vila Mariana, São Paulo
by Jennie Gillions